Anissa has worked for more than 25 years in various business sectors focused on strategically growing businesses through branding, marketing, communications, innovation and customer experience.
As a coach and consultant, she has a passion for helping organizations and individuals unleash their potential and discover solutions that once seemed unreachable.
Anissa’s experiences include serving as the Chief Strategic Development and Marketing Officer for Vidant Health where she provided executive leadership for strategic marketing, planning, communications, provider relationships, public affairs and care innovation. Prior to joining Vidant, Anissa served as president of a marketing and web development firm. She began her professional career working for major national and regional marketing firms, where she managed national tourism and consumer accounts.
She has a unique ability to develop both strategic plans for growth, development and innovation while also focusing on pragmatic delivery of results and execution. She has a passion for coaching and developing others and maximizing the potential of organizations and is known for her contagious curiosity.
Anissa earned her bachelor’s degree in journalism from the University of North Carolina at Chapel Hill and her MBA from the Whitman School of Management at Syracuse University.